Recommendations from healthcare providers are a strong determinant of vaccine acceptance, which is why dentists play a key role in reducing public vaccine hesitancy, according to the California Dental Association.
Eight strategies for promoting acceptance of COVID-19 vaccines, per the CDA:
1. Meet people where they are and don't try to persuade everyone. Empathy is key to interacting with those who may be skeptical.
2. Provide factual alternatives to misinformation.
3. Tailor messages to specific audiences.
4. Adapt messaging as circumstances change. Recognize the fluidity of the situation and monitor research developments.
5. Respond to adverse events in a transparent and timely manner. Communicate what is known, unknown and what should be done.
6. Emphasize support for vaccination instead of focusing on naysayers. Making vaccine uptake visible will encourage a social norming of COVID-19 vaccine acceptance.
7. Leverage trusted vaccine endorsers. Use of thought leaders, community champions and celebrities can encourage vaccination.
8. Pay attention to delivery details that also convey information. Note the public experience when getting the vaccine and ensure it's positive (clean clinic sites, manageable wait times, easy access).