Shawn Wherry, vice president of marketing at Sarasota, Fla.-based Dental Care Alliance, discussed current trends related to marketing and acquisition in the dental industry on "Becker's Dental + DSO Podcast."
Here's what Ms. Wherry had to say about how the pandemic is affecting dental marketing, along with mergers and acquisitions:
- DCA is seeing some of the highest levels of patient demand/acquisition ever. The DSO is focusing on increasing capacity to meet demand.
- From a market standpoint, the cost for acquisition of new patients is the lowest it's ever been for DCA.
- There's a tremendous amount of activity regarding new affiliations. There's lots of interest in joining an organization like DCA, especially because it has a successful track record for both single practices and multi-location practices.
To listen to the full episode, click here.
For more information about Becker's Dental + DSO Review podcast series, email gmasson@beckershealthcare.com.