Orthodontics company names new CEO

StarAligners has selected Reid Greenberg as its CEO, the Burlington, Vt.-based orthodontics company said Oct. 18.

Mr. Greenberg joins StarAligners with 22 years of experience in leadership roles overseeing digital and marketing duties. He previously served as executive vice president of global digital and e-commerce at Kantar Consulting and President and CEO at Bag Balm, a skin moisturizer company.

In his new role, Mr. Greenberg will lead the company's growth strategy, overseeing initiatives for the company's StarAlignersPro clear aligners program, including a new marketing campaign.

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