SmileDirectClub unveils lifetime 'smile guarantee'

Nashville, Tenn.-based SmileDirectClub has launched a Lifetime Smile Guarantee, guaranteeing qualifying customers a straighter smile for life, according to an April 7 news release.

Customers who complete clear aligner therapy and maintain their SmileDirectClub retainer subscription will qualify for the lifetime guarantee. The guarantee ensures customers can qualify for a free set of aligners on an annual basis, if determined necessary by the prescribing dentist or orthodontist.

"Teeth naturally move throughout a person's life, even after completing any teeth straightening service," said Jeffrey Sulitzer, DMD, chief clinical officer at SmileDirectClub. "Our Lifetime Smile Guarantee ensures our Club Members can keep their new smile for life and reap the additional benefits from a lifelong straighter smile, including the ability to improve oral health and potentially reduce chronic inflammation of the gums which helps avoid diseases like diabetes, coronary artery disease and rheumatoid arthritis."

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