Twice, the oral care brand co-founded by musician and actor Lenny Kravitz, recently rebranded and expanded its oral care line, People reported April 18.
Mr. Kravitz launched the company in 2018 with brothers Julian Levine and Cody Levine, whose father is Mr. Kravitz's dentist. He was inspired to start the company after seeing how dental hygiene in underserved communities is affected by a lack of resources.
Twice was launched with just toothpaste in its product line, but it was rebranded April 5 to include toothpaste, floss, a whitening pen and a rinse. The products are formulated with plant-based ingredients and are meant to balance pH and the microbiome of the mouth.