Increased awareness of oral health’s link to overall wellness will lead to increased growth in the dental industry, one executive predicts.
Francesca Pregano, the COO of Smile Makers Dental Center in Virginia, recently spoke with Becker’s to discuss why she’s optimistic about the dental industry this year.
Editor’s note: This response was lightly edited for clarity and length.
Question: Do you have a negative or positive outlook on the dental industry this year? What factors are influencing your outlook?
Francesca Pregano: I have a very positive outlook on the dental industry this year. One of the most encouraging trends I am seeing is that patients are becoming more self-aware of their overall health and are increasingly receptive to the connection between oral health and systemic wellness. This growing awareness is transforming how patients value dental care as a vital part of their long-term health.
What is driving this shift is the rapid advancement of technology within the industry. Tools such as AI and enhanced imaging now allow us to show patients exactly what we see in their X-rays. These visual aids make dental conditions more tangible and easier to understand, leading to stronger trust and better treatment acceptance.
Despite fluctuations in the economy, dentistry remains a necessity. Oral health is not optional, and patients continue to seek care that improves both their function and overall wellbeing.
With renewed confidence, private equity will begin investing in DSOs at a greater capacity again. As operational structures mature and patient demand continues to rise, dental organizations that prioritize clinical excellence and scalable systems will attract long-term investment and drive continued growth across the industry.
