Chicago-based The Aspen Group has appointed Rafeh Masood as chief commercial officer.
In the role, Mr. Masood will be responsible for brand strategy, go-to-market, patient acquisition, digital platforms and commercial performance across the company’s brands, including Aspen Dental and ClearChoice Dental Implant Centers, according to an April 21 news release.
He most recently served as chief growth and digital officer at Royal Caribbean Group.
Mr. Masood has more than 20 years of leadership experience, and has held senior leadership roles at Dick’s Sporting Goods, BJ’s Wholesale Club and Bed Bath & Beyond, the release said.
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