In celebration of National Dental Hygiene Month, ADHA is launching its first national campaign with Walgreens and Listerine. The campaign will be advertised online, in print, on Pandora radio and in more than 5,000 Walgreens locations. ADHA members will also receive Listerine coupons to share with patients and could win cash prizes in a selfie contest.
“Dental hygienists have unique connections with patients,” ADHA President Matt Crespin, a registered dental hygienist, said in the news release. “Our patients trust us with their oral health, so when we recommend over-the-counter products for them to use at home, they buy them and use them with confidence.”
ADHA encourages dental hygienists to post a selfie in front of a Walgreens campaign display with the hashtags #DotheSwish and #NDHM2019 to enter the contest.
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