SmileDirectClub adds Geico marketing expert to board

Nashville, Tenn.-based SmileDirectClub has appointed Ted Ward as a director on its board, Yahoo Finance reports.

Mr. Ward has over three decades of experience, most recently leading the marketing team at insurance giant Geico.

"Ted brings invaluable marketing expertise in guiding a challenger brand to unseat the incumbent market leader, and we look forward to having Ted help SmileDirectClub's award-winning marketing team go even further and faster," said David Katzman, CEO and chair of SmileDirectClub. "His experience complements our Board and will prove beneficial as we continue to educate consumers on the clinically safe and effective treatment SmileDirectClub offers without the 3x markup."

Mr. Ward's appointment follows Rick Schnall's resignation as a director on SmileDirectClub's board.

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