SmileDirectClub to offer premium aligner option at all SmileShop locations

Teledentistry company SmileDirectClub is making its premium aligner offering CarePlus available at all of its U.S. SmileShop locations. 

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CarePlus includes access to a local dentist or orthodontist for check-ins, 24/7 customer service care, expedited shipping and scalloped-edge aligners and retainers, according to a July 24 news release from SmileDirectClub. 

SmileDirectClub piloted CarePlus in four U.S. markets earlier in 2023 and also opened 18 SmileShop locations across 10 states in July. 

CarePlus is $3,900 when paid in full compared to the traditional service, which is $2,250 when paid in full, the release said.

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