33% of dental practices not found in Google search results: study

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Dental practices continue to lack digital marketing execution despite the billions of dollars that are spent annually, according to a DMscore study released Jan. 23.

Palo Alto, Calif.-based DMscore studied 54,000 dental practices. The study was conducted in December 2019 with data collected over the two years prior. The company analyzed the digital marketing efforts of the dental practices.

The study found that digital marketing is under-utilized in the dental industry, such as paid search advertising, directory presence and search engine optimization.

Across the country, 71 percent of dentists have Yelp profiles. However, 20 percent of the profiles are "unclaimed" by the practice they work at. Dentists should ensure they are claimed by the dental practice where they are employed to exert more control over the way their business is perceived.

Additionally, a little more than 33 percent of dentists had little to no visibility when it came to Google searching.

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