4 tips to get patients back to the dentist amid the pandemic, per CDA

Dental practices can reassure hesitant patients and increase patient comfort levels during the era of COVID-19, according to the California Dental Association.

Four tips to help get patients back to the dentist:

1. Inform patients of updated safety protocols. Use emails, newsletters and social media to inform existing and potential patients of additional cleaning and safety protocols that minimize the risk of exposure.

2. Utilize your social media platforms. Engage patients by providing a glimpse into the office's daily operations via social media. Post video walk-throughs to show patients what to expect during their next visit and testimonials from other patients.

3. Use teledentistry. Experts recommend offering a 10-minute teleconsultation with reluctant patients to help relax any anxiety they may have.

4. Offer oral hygiene and health tips. Use different media channels to educate patients on the relationship between oral health and overall health, and offer tips on maintaining a good cleaning regimen between appointments. Remind reluctant patients of the importance of regular care and why they shouldn't let too much time pass before booking their next appointment.

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