Just over two years ago, Dr. Mitch Ellingson and Lamonte Jensen embarked on a mission to disrupt the traditional landscape of the Dental Service Organization (DSO) industry. With a vision to challenge the status quo and bring about positive change, they founded Gen4.
Today, Gen4 is the fourth generation of dental pioneers committed to preserving excellent clinical care and building lasting legacies for their doctor partners. The company has gained recognition not only for its visionary message but also for its exceptional execution.
At the core of Gen4's success lies its unwavering commitment to investing in its people through technology and continuing education. The company recognizes that its greatest asset is its team members and their ongoing development. By empowering its doctors and staff with the latest technological advancements and providing opportunities for continuous learning, Gen4 ensures its entire workforce is equipped to deliver the highest standard of care. This commitment to the growth and well-being of its people sets Gen4 apart from other DSOs in the industry.
However, what truly distinguishes Gen4 is its unique approach to its business model—a level playing field for all. CEO Lamonte Jensen describes Gen4 as a "rising tide raises all boats" company, emphasizing that their doctors are not treated as mere employees but as business partners. This collaborative and inclusive mindset creates an environment where everyone is invested in each other's success. By fostering a culture of mutual support and shared goals, Gen4 ensures that all stakeholders benefit from collective achievements and growth.
The impact and significance of Gen4's approach were evident at the 4Front Symposium held in the fall of 2022 at the Arizona Biltmore and attended by all doctors. Dr. Brian Harris, a participant from Phoenix, AZ, expressed his admiration for the event, stating that he had attended numerous continuing education seminars and conventions throughout his career but had never experienced anything as valuable as 4Front. What made it exceptional was that all the doctors present were not just colleagues but genuine business partners. This shared sense of purpose and camaraderie created a remarkable and special atmosphere that impacted all attendees.
Dr. Jason Stoner, a renowned periodontist from Columbus, Ohio, has personally witnessed the transformative synergy generated by Gen4. The company brings together world-class talent from different generations and geographical locations within the dental wellness provider community. This collaboration between experienced professionals and rising stars creates an environment where ideas flow freely, pushing the boundaries of integrated continuity-of-care dental solutions. Dr. Stoner finds inspiration in the willingness of doctors with varying levels of experience to share their knowledge and expertise, ultimately benefiting patients and advancing the field of dentistry as a whole. This collective effort ensures that Gen4's impact will be felt for generations to come.
Braden Anderson, Gen4's Chief Operating Officer, recognizes the invaluable role played by doctors in shaping the company's support strategy. At the bi-annual Clinical Congress, Dr. Ellingson and all the doctor partners come together to establish a blueprint for success, outlining the clinical priorities for the organization. The operations team then works diligently to provide comprehensive support that aligns with these objectives. Gen4 takes immense pride in its doctor-focused and patient-obsessed mindset, constantly striving to deliver exceptional care while never losing sight of its core values.
Dr. Mitch Ellingson, Gen4's Chief Clinical Officer, emphasizes a key trait found in their doctor partners—a growth mindset. While Gen4 boasts some of the most accomplished and recognized dentists in the world, what truly sets them apart is their shared commitment to continuous improvement and serving their patients. Dr. Ellingson firmly believes that involving dentists in decision-making processes is essential to the success of a DSO. By actively seeking input from their doctors, Gen4 ensures that the organization stays true to its purpose and remains focused on delivering exceptional dental care.
With more than 90 practices spanning 15 states, Gen4 continues to forge ahead with velocity and purpose, revolutionizing the dental consolidation space. Their commitment to preserving excellent clinical care, nurturing doctor partnerships, and pushing the boundaries of dental solutions is paving the way for a brighter future in dental healthcare. Through their unique approach and unwavering dedication, Gen4 is making a profound and positive impact on communities, leaving a legacy that will be felt for generations to come.
As Gen4 continues its journey, it strives to remain at the forefront of the industry, constantly seeking new ways to innovate and improve. The company's dedication to investing in its people, fostering collaboration, and prioritizing exceptional care has positioned it as a leader in the dental service organization space. With a strong foundation built on core values and a shared vision, Gen4 is poised to shape the future of dentistry and inspire positive change in the field.