Oral-B launches new toothbrush with AI

Oral-B unveiled its Genius X brush, which features artificial intelligence technology.

The smart brush combines the knowledge of thousands of human brushing behaviors to assess individual brushing styles and coach users to achieve better brushing habits. The AI technology tracks where users are actually brushing in their mouth and offers personalized feedback on the areas that require additional attention.

Oral-B conducted research with dentists to develop the Genius X. The AI works seamlessly, learning day to day about a user's brushing habits. The brush also features a modern travel case for charging.

With the success of the AI-powered brush, Oral-B aims to allow people to undertake at-home health monitoring as a part of their daily oral care routine, arming them with real-time feedback to enable diagnosis and prevention.

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