SmileDirectClub ups spending with social media platform Pinterest

Dentists

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SmileDirectClub has increased its spending with Pinterest over the past year, according to DTC Daily.

Direct-to-consumer brands, like SmileDirectClub, have invested in Facebook, Instagram and Google in the past to increase sales. Now Pinterest is getting in the game, positioning itself as the next go-to for direct-to-consumer brands, reports DTC Daily.

In the past year, SmileDirectClub boosted its Pinterest spend tenfold, the company's Chief Marketing Officer John Sheldon said.

Pinterest has also made changes to its platform to make it more appealing for customers like SmileDirectClub. In April, the social media platform released a conversion tool that lets marketers optimize campaigns.

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