P&R Dental Strategies undergoes rebranding

P&R Dental Strategies, a dental insights company, has rebranded itself as Fluent. 

The name change reflects the company's expansion into more sectors of the dental industry, including tools for DSOs, dentists, dental payers and dental suppliers, according to a March 22 news release.

Along with the name change, the company has a new website, Fluent.Dental, and logo.

The change coincides with the company expanding into new markets, including the acquisition of two dental payer solution companies in January.

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