Portland, Ore.-based Willamette Dental, formerly known as Willamette Dental Group, rebranded with a revised name as well as a new logo, brand visuals and brand messaging strategy.
The company’s new logo emphasizes its commitment to overall health and references the three main pillars of the business: dental care, insurance and clinical leadership, according to an April 4 news release.
The practice’s new mission statement references its purpose to advance dental care standards through evidence-based prevention and treatment.
Willamette Dental operates nearly 50 locations across Washington, Oregon and Idaho, the release said.
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