Zimba will begin selling its products in 4,500 stores this month, while Plus Ultra will add their products to 600 stores.
Zimba specializes in teeth whitening products, including pens, whitening strips and LED lights. Plus Ultra sells a variety of products, including toothbrushes, teeth whitening products and floss. Both brands market their products to Gen Z and Millennial consumers.
This is one of several moves Walmart has made since the retailer began its push into dentistry in 2019. The company has continued to expand dental services with its Walmart Health clinics over the years, and hired Victoria Yu, DDS, as its chief dental officer in March 2023.
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