Aspen Dental launches new campaign across nearly 750 locations: 5 things to know

DSO + DPMs

Here are five things to know about East Syracuse, N.Y.-based Aspen Dental's new marketing campaign.

1. The new campaign was built around the single word, yes. This is the first time the dental service organization will run an integrated campaign featuring national and local TV advertising, radio, paid search and social media.

2. Aspen Dental consulted with Heat and Deloitte to create the marketing campaign.

3. The Yes Campaign will feature stories of nine patients at various Aspen Dental locations across the country. The DSO comprises nearly 750 practices across 38 states.

4. Each patient story is filmed documentary-style to explain the barriers he or she faced when accessing dental care.

5. Aspen Dental said the campaign aims to shed a light on the personal, emotional and financial impact that delaying dental care has on millions of patients.

"From day one, the Aspen Dental brand has been all about Yes, with dentists and their teams doing whatever it takes to break down barriers so that patients can get the care they need, today," said Will Setliff, chief marketing officer at Aspen Dental Management.

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