Rock Dental Brands names new CEO

Dental service organization Rock Dental Brands' COO, Kristi Crum, will begin her new position as the company's CEO July 1.

Ms. Crum is succeeding co-founder Merritt Dake, who is stepping back from the position to pursue personal interests and will continue with Rock Dental as a board member and strategic adviser.

Ms. Crum joined Rock Dental in 2019 as COO after serving 17 years in a variety of leadership roles at Verizon Wireless.

Rock Dental is based in Little Rock, Ark., and operates 84 dental clinics throughout Arkansas and Missouri.

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