The DSO will initially launch the partnership with 30 MiLB teams nationwide, according to a May 25 news release. The collaboration will include in-stadium activities and fan interactions, branded content and a weekly highlight series called “Plays That Make Us Smile” featuring the best plays of the week. MiLB will also use a Smile Doctors Smile Cam in between game innings showcasing smiles from fans.
Smile Doctors is the largest orthodontics-focused DSO in the U.S. with 324 locations in 25 states.
