Former Align Tech leader joins SmileDirectClub as VP of professional relations, marketing

SmileDirectClub has appointed David Rodriguez vice president of professional relations and marketing. 

David Rodriguez joins the teledentistry company as an experienced industry professional who has previously worked for Invisalign maker Align Technology, dental supplier Straumman and Henry Schein Dental. He most recently worked as vice president of education and professional relations for dental laser company Biolase, according to his LinkedIn page.

In his new role, Mr. Rodriguez will forge relationships in the dental industry and academia to increase the understanding and adoption of SmileDirectClub's teledentistry platform, the company said in a June 15 news release.

The appointment comes after the company named Troy Crawford its permanent CFO.

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