Dental Care Alliance names new CEO

Sarasota, Fla.-based Dental Care Alliance named Jason Heffelfinger as its next CEO.

Mr. Heffelfinger most recently served as chief service officer at Petco, according to a Nov. 21 news release from the DSO. 

Jerry Rhodes, who has served as Dental Care Alliance's CEO for the past six years, stepped down and will become executive chair of the board. 

Dental Care Alliance supports more than 400 practices and more than 900 dentists across 23 states, the release said. 

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