How dentists, DSOs are attracting patients and keeping them as loyal costumers

Whether it be private practice dentists or executives from major dental service organizations, everyone in the dental industry is working to get patients through their front doors.

Below, four industry experts explain strategies to attract patients.

Editor's note: If interested in providing insights, please email Mackenzie Garrity at

Question: How do you get patients into your doors? And how do you keep them coming back?

Dal Sanford. Vice President of Marketing and Development of Mortenson Dental Partners (Louisville, Ky.): Patient marketing has quickly evolved from traditional methods to digital and online. In its simplest form, it comes down to reaching patients where they are, providing an outstanding experience, giving the patient an opportunity to provide feedback on that experience, acting upon their feedback to improve and then starting the cycle over. A simple, efficient patient communication platform to make the experience as positive as possible.

Richard A. Huot DDS. CEO of Beachside Dental Consultants (Vero Beach, Fla.): Outstanding customer service, combined with savvy marketing techniques is still the time-honored way of attracting new patients. Specifically, word of mouth is still the most effective way to attract new patients, and dentists have become more aware of techniques to help them accomplish that.

Douglas Beckham, DMD (Birmingham, Ala.): We use heavy marketing, but word of mouth is best.

Yahya Radwan, DDS. Founder and CEO of Bay Area Kids (Santa Clara, Calif.): Our patients arrive through word of mouth, primarily. Review sites play a large part in that. Retention is what defines a good office. It is controlled by how we make patients feel.

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