How dental groups should approach expansion: CEO of USOSM Richard Hall answers 3 important questions

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With more than 35 years of executive experience, Richard Hall has been leading the U.S. Oral Surgery Management's expansion as president and CEO.

Most recently, the Irvine, Texas-based dental management company announced Oct. 8 that it had partnered with Oral and Maxillofacial Surgical Specialists in Powell, Tenn.

Mr. Hall has a background in private equity and a deep knowledge in physician services businesses. Below, he discusses what kind of partners he looks for as well as how dental groups should approach expansion.

Editor's note: Responses have been lightly edited for clarity and length.

Question: What do you look for when partnering with other oral surgeon groups?
Richard Hall: We look for premier practices with board certified surgeons who are well respected in their communities for quality of care, providing an exceptional patient experience, and who are interested in continued growth with a business partner that can relieve them of administrative responsibilities. These oral and maxillofacial surgeons are already prominent in their communities and want to become even better, enhancing their clinical mission and their success — both today and tomorrow. Our model offers the surgeon the opportunity takes advantage of a financial opportunity, continue to do what they love and invest in the future of the practice. All are looking for a true partnership, where they can increase business success by focusing on what they do best — patient care — while we focus on what we do best — business. The most important element for all of us is the relationship. We seek surgeons who want to be true partners for the benefit of all.

Q: How should dental groups, DSOs and dentists approach expansion?
RH: Oral and maxillofacial surgeons are experts in oral and maxillofacial patient care. The way we see it, that means clinical excellence begins and ends with them. They need clinical autonomy, and we will leave it in their very capable hands. Expansion doesn’t mean you become irrelevant. Expansion can mean empowerment. Working with USOSM means you are empowered to build your business and enjoy it more because you can focus on what you love — treating patients — while we focus on the rest. USOSM brings a greater level of business expertise to the partnership, which can result in better patient outcomes and overall satisfaction, new patients, a safer business, increased revenue and a more productive work schedule. The practice uses our capital and resources to expand and grow in their market. They maintain their name and brand and continue to be the face of the practice to the community and to their referral base.

Q: What's next for U.S. Oral Surgery Management?
RH: U.S. Oral Surgery Management will continue to serve our current partner practices, collaborating with them to help them succeed both short- and long-term to the benefit of the entire network. In addition, we will continue to form partnerships with new practices throughout the U.S. More than anything else we want to be known throughout the specialty as quality business partners who bring real value to the relationship and leave clinical care in the hands of the surgeons.

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