What's up next? ProHealth Dental CEO talks 2022

2021 has been much different than previous years, with epic evolution in the dental landscape that doesn't appear to be slowing down in 2022.

Becker's talked with Norton Travis, CEO of New York City-based ProHealth Dental, about some of the company's main dental priorities in 2022, as well as main industry concerns as we head into the new year.

Here's what he said:

As 2022 approaches and the pandemic continues, ProHealth Dental will be focusing on continuing to ensure patients are comfortable and feel safe visiting. The risk of contracting COVID-19 at a dental office is extremely low, and ProHealth continually reinforces this message to patients. With some patients delaying visits over the past two years, it's been important to consistently remind them that maintaining good oral health is critical to overall health, Mr. Travis said.

Since first opening doors in 2015, ProHealth Dental's mission has been to educate the public about the importance of oral health and break down the historical barrier between medicine and dentistry. The organization aims to promote total wellness for patients and save significant healthcare expenditures. ProHealth's model integrates dental and medical services to bridge that gap, Mr. Travis continued. The organization provides comprehensive dental care, along with education to patients regarding the critical importance of proper oral health and its effect on overall health. The bi-directional relationship between periodontal disease and many chronic conditions have garnered increasing attention in the industry, media and government recently.

Earlier this year, ProHealth conducted a study in collaboration with the Harris Poll that explored the correlation between oral health and overall health. The nationwide study surveyed 2,000 adults and found that 87 percent of Americans are unaware that COVID-19 can be connected to poor dental care. The study also found that most Americans are unaware that illnesses such as Alzheimer's disease, cardiovascular disease, stroke, diabetes and cancer are also related to poor oral health. Lastly, the study found that 3 in 5 Americans (60 percent) would visit their dentist on the recommended schedule if they were made aware of how poor oral health can affect major medical conditions.

Going into 2022, ProHealth is expanding its medical/dental integration model through clinical affiliations with large medical groups and healthcare systems.

"We fervently believe that we are the model of the future that will elevate the role of dentists to essential healthcare providers," Mr. Travis concluded. "Oral health can and must be recognized as a vital healthcare service — thus our important message to patients and the public at large to 'put your health where your mouth is'!"

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