What is driving the expansive $27B oral care market? 6 key points

The global oral care market is rapidly expanding, according to a Grand View Research analysis.

Here are six key points:

1. Last year, the market was valued at $27.02 billion.

2. More awareness about dental hygiene is spurring market expansion. Various companies are launching efforts to increase dental hygiene awareness, including Johnson & Johnson and other companies that sponsored a program on World Oral Health Day in 2014 to boost awareness.

3. There is an increase in dental caries spanning the globe, especially in the United States. CDC data found 91 percent of the U.S. population 20 years or older had dental caries at some time in their lives, and 27 percent of these people did not obtain treatment.

4. Other factors driving expansion include a growing geriatric population and more innovative products hitting the market.

5. In 2016, Asia Pacific led the market and is slated to experience the greatest growth due to an increasing population and more awareness about oral health.

6. Several companies operating in the space include Procter & Gamble Co., Johnson & Johnson, Colgate-Palmolive, GlaxoSmithKline, Church & Dwight Co., Dr. Fresh, Dentaid, Lion Corp. and Sunstar Suisse.

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