The Wisconsin Dental Association launched a social media campaign to help decrease dental workforce shortages.
InspireSmiles is a statewide, multiyear program designed to attract young people to pursue careers in the dental industry, according to a March 6 news release.
The campaign will use TikTok and Instagram to encourage people in their late teens and early twenties to consider becoming dental assistants, dental hygienists and dental front office staff.
Dental practices across the state and country have experienced difficulties recruiting and retaining dental staff, especially dental assistants and hygienists, the release said.
The message in the campaign focuses on the benefits of these jobs, including flexibility, work-life balance, pay and benefits.