Health system marketers face two urgent mandates: capture digital demand and convert it into patient action. But with AI transforming search behavior and shrinking traditional visibility, standard SEO and paid tactics alone won’t cut it. In this on-demand session, a…
On Demand
Presented by:
Beth Marcus
Offering Manager, Content & SEO, Fathom, an IQVIA Business
Healthcare is changing faster than ever, and patient expectations are evolving right along with it. Today’s patients want care that’s not only high-quality but also personalized, convenient, and digital-first. The challenge for healthcare leaders is staying one step ahead. In…
Presented by:
Ron Galloway
AI Strategist, Healthcare Futurist, Author
Cary Bran
Vice President, Product AI, Insights and Reporting, Reputation
Healthcare marketers and digital leaders face rising patient expectations, evolving AI-driven search behavior and constant pressure to deliver results with fewer resources. In this session, leaders from Banner Health, NorthBay Health and Mount Sinai Health System will share how they…
Presented by:
Chris Pace
VP of Healthcare Industry at SearchStax
Christopher Stallings
Former Executive Director of Consumer Digital at Banner Health
Aaron Watkins
AVP of Digital Strategy at NorthBay Health
John Davey
Vice President, Marketing Technology at Mount Sinai Health System
The One Big Beautiful Bill Act is poised to disrupt healthcare’s financial landscape. With more Americans expected to lose healthcare coverage, hospitals face a growing patient population with limited ability to pay — but the same clinical needs. Providers must…
Presented by:
Marcus Garcia
VP Healthcare, NiCE
Danielle Reese, MSHA
VP Patient Access, Hackensack Meridian Health
Nirav Shah, MD, MPH
Associate Chief Medical Informatics Officer, AI and Innovation, Endeavor Health
Jennifer Dzendzel
Director, Patient Access, Revenue Cycle, University of Virginia Health System
Alexia Spizzirri, MHA, CPXP
Director of Patient Experience, St. Bernard Hospital
AI-powered search is the new front door for patients. But if your access data is inaccurate or inconsistent you’re not just missing clicks–you’re losing patients and revenue to digital leakage. Discover how to transform data management from a back-office burden…
Presented by:
Morgan Beschle
VP, Product Management at Kyruus Health
Caroline Stacey
Founder and CEO Caroline Stacey and Co.
Joey Seliski
Director of Digital Health Operations, Allegheny Health Network
Your marketing stack might be killing your cyber coverage. Today’s marketing and analytics tools—pixels, scripts, tracking tech—are no longer just a privacy concern. They’re an insurability risk. From HIPAA enforcement to stricter cyber underwriting, digital operations are under the microscope. Risk…
Presented by:
Andrew Correll
Founder @ Post-Bind Cyber
Mallory Goodwin
Regulatory Counsel @ Fenwick
Ray Mina
CMO @ Freshpaint
Emily Davis
SVP, FINEX Cyber and E&O North America @ WTW
Presenters Ahava Leibtag, CEO, Aha Media Group Aaron Watkins, Healthcare Marketing Executive Morgan Beschle, Vice President of Product Management, Kyruus Health Charlotte Wilson, Senior Director of Digital Engagement, Geisinger
Presented by:
