Patient trust in healthcare has fallen sharply — only 24% of Americans now believe providers prioritize care over profits, down from 77% in December 2021. For a growing share of patients, that judgment is forming online, before they ever schedule…
Presented by:
AI does not just summarize healthcare information — it decides which brands to surface, cite and trust. As patients increasingly turn to Google AI Overviews, ChatGPT and other AI platforms to research symptoms and compare options, many health systems are…
Presented by:
Get the proven playbook for compliant, high-performance audience targeting — built for healthcare. Healthcare marketers know who the ideal targets for their campaigns are: nearby patients, people overdue for care, high-intent website visitors, and countless other valuable segments. In most…
Presented by:
Patients expect clarity, speed and consistency. If a provider can’t deliver, they’ll look for a new one. The problem? Fragmented workflows, siloed tech and friction in routine tasks like scheduling or billing. This whitepaper explores how health systems can use…
Presented by:
Eighty-five percent of healthcare consumers consider perceived safety when choosing a provider — and this assessment starts online, not at the front desk. Outdated listings, unclear communication and disjointed workflows can erode trust before a visit even begins. Press Ganey’s…
Presented by:
Patient expectations are evolving. Privacy regulations are tightening. And marketing budgets are staying flat or declining. To drive service line growth, health systems need smarter, faster, and more precise strategies. This resource outlines four proven tactics leading organizations are using…
Presented by:
Health system contact center staff handle complex, high-emotion patient interactions. However, staff struggle to meet demand, which creates longer wait times and inconsistent patient experiences. With AI, there is a path forward. AI can do more than deflect calls. From…
Presented by:
Today’s leading health systems recognize customer experience as a core business strategy — not just a departmental task. As patient expectations for convenience and simplicity evolve, the stakes are rising for organizations to fine-tune their CX strategy for 2025. This…
Healthcare marketing faces a unique challenge: while precision is essential in treating patients, marketers often lack the tools to achieve the same level of precision in their campaigns. Unlike ecommerce and other direct to consumer industries, where marketers use purchase…
Presented by:
Healthcare organizations have been navigating a complex landscape following the HHS guidance on the use of online tracking technologies. This uncertainty has led to confusion among marketing, compliance, and legal teams regarding what is considered PHI (Protected Health Information) and…
Presented by:
