Rock Dental Brands names new CEO

Dental service organization Rock Dental Brands’ COO, Kristi Crum, will begin her new position as the company’s CEO July 1.

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Ms. Crum is succeeding co-founder Merritt Dake, who is stepping back from the position to pursue personal interests and will continue with Rock Dental as a board member and strategic adviser.

Ms. Crum joined Rock Dental in 2019 as COO after serving 17 years in a variety of leadership roles at Verizon Wireless.

Rock Dental is based in Little Rock, Ark., and operates 84 dental clinics throughout Arkansas and Missouri.

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