Here are three things to know about the partnership:
- The campaigns will focus on Western Dental and its Orange, Calif.-based affiliate Brident Dental & Orthodontics.
- The campaigns will consist of brand-related entertainment content, including new web and social media platforms to host content featuring patients and company employees.
- Creative Advertising Agency Spread will also create Spanish-language content for the two dental companies through Alcanzanos, its U.S.- and Mexico-based affiliate agency, to reach their Spanish-speaking patients.