Orthodontics company names new CEO

StarAligners has selected Reid Greenberg as its CEO, the Burlington, Vt.-based orthodontics company said Oct. 18.

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Mr. Greenberg joins StarAligners with 22 years of experience in leadership roles overseeing digital and marketing duties. He previously served as executive vice president of global digital and e-commerce at Kantar Consulting and President and CEO at Bag Balm, a skin moisturizer company.

In his new role, Mr. Greenberg will lead the company’s growth strategy, overseeing initiatives for the company’s StarAlignersPro clear aligners program, including a new marketing campaign.

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