The startup was founded by Misee Harris, DMD, in 2021. The brand aims to educate customers and encourage regular visits, according to an April 12 news release.
Before the national launch, Str8 was available as a pilot program in Jonesboro, Ark., where Dr. Harris practices and owns a dental office and medical center.
The services Str8 offers include digital services and client support, complimentary in-person prealigner visits and more.
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