SmileDirectClub to offer premium aligner option at all SmileShop locations

Teledentistry company SmileDirectClub is making its premium aligner offering CarePlus available at all of its U.S. SmileShop locations. 

CarePlus includes access to a local dentist or orthodontist for check-ins, 24/7 customer service care, expedited shipping and scalloped-edge aligners and retainers, according to a July 24 news release from SmileDirectClub. 

SmileDirectClub piloted CarePlus in four U.S. markets earlier in 2023 and also opened 18 SmileShop locations across 10 states in July. 

CarePlus is $3,900 when paid in full compared to the traditional service, which is $2,250 when paid in full, the release said.

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