Align Technology to pay $27.5M to settle antitrust lawsuit

Invisalign manufacturer Align Technology has agreed to pay $27.5 million to settle allegations that it participated in anticompetitive conduct that drove up the prices of SmileDirectClub aligners.

Advertisement

The class action lawsuit stemmed from a previous agreement between the two clear aligner companies in which Align Technology agreed not to enter the direct-to-consumer market. This agreement allegedly led to SmileDirectClub patients paying more for their aligners.

The settlement would cover nearly 1.4 million consumers who purchased SmileDirectClub clear aligners between Oct. 22, 2017, and Aug. 18, 2022. Align would also provide $300 coupons for its Invisalign treatment to each class member. 

A motion for settlement was filed Aug. 29, according to court documents. The settlement still needs to be approved by a judge. 

Advertisement

Next Up in Dental Technology

  • The Community College of Baltimore County in Maryland has opened the first virtual reality lab for dental hygiene students in…

  • Dentsply Sirona and Siemens Healthineers have received FDA clearance for the first-of-its-kind dental-dedicated MRI in the U.S. The MAGNETOM Free.Max…

  • Several DSOs have invested in AI technology in recent months to boost patient care and practice efficiency. Here are 12…

Advertisement

Comments are closed.