Dentist apologizes for culturally offensive ad: 4 things to know


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Dentists Raleigh, N.C.-based Renaissance Dental Center apologized for a culturally insensitive ad, according to The Seattle Times.

Here are four things to know.

1. The ad depicted three white physicians wearing cultural garb. The full-page ad was included in the May edition of Midtown Magazine.

2. The ads headline said, "Everyone smiles in the same language?" and a banner below read "Free Whitening System."

3. One of the white dentists wore a kimono and a second was in Native American attire. The third dentists looked to be wearing Scottish garb.

4. The dental practice released an apology on Twitter that read the practice was "attempting to focus on something that unites us," but they realize now the ad was "ignorant and offensive."

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