New Jersey court rules in favor of SmileDirectClub

The Superior Court of New Jersey ruled Jan. 10 that the allegations against SmileDirectClub that it illegally practiced dentistry brought on by the New Jersey Dental Association were without merit.

The dental association filed a complaint in January 2019 claiming SmileDirectClub illegally practiced dentistry in New Jersey. The complaint said that SmileDirectClub wrongly controlled dentists that used its marketing and administrative support services. Additionally, the New Jersey Dental Association claimed SmileDirectClub illegally used its teledentistry platform and marketing practices.

In the Jan. 10 ruling, the court granted SmileDirectClub's motion for summary judgement.

"We are pleased that the Superior Court of New Jersey granted our motion judgement against the New Jersey Dental Association's sham complaint against SmileDirectClub and concluded that its allegations about our business and the independence of the doctors who use our network are false," said Susan Greenspon Rammelt, chief legal officer of SmileDirectClub. "This court decision verifies that SmileDirectClub's model is in full compliance with the law, and that SmileDirectClub is not engaged in the corporate practice of dentistry."

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