Dental tech startup Tend taps 1st chief dental officer

New York City-based Tend has appointed Chris Salierno, DDS, as its first chief dental officer.

The company aims to combine hospitality with patient experience to create new offerings such as visit customization and price transparency. Since launching in October 2019, Tend has grown to 262 team members across seven locations throughout New York City, serving nearly 25,000 members. The company, which recently closed a series C funding round of $125 million, plans to increase its number of studios to 55 over the next 18 months, while also launching a suite of oral care products.

Dr. Salierno will advise on all clinical matters and lead a team of more than 175 dental care professionals. He is an educator, international lecturer and the chief editor of Dental Economics.

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