During a Oct. 28 webinar hosted by Becker’s Hospital Review and sponsored by NexHealth, two industry leaders discussed marketing strategies to optimize a dental practice’s patient recruitment and retention.
The speakers were:
- John Vakidis, sales director, DoctorLogic
- Shoshanna Luria, content marketing manager, NexHealth
The speakers discussed six ways dental practices can improve their marketing practices.
- Target key search terms. To ensure a dental practice’s visibility on search engines, practice owners should target keywords that patients frequently search for, Mr. Vakidis said.
- Budget your content creation across a mix of social media channels. According to Mr. Vakidis, practices that post at least three times a week on Facebook and Instagram are most successful in bringing in new patients.
- Post before-and-after photo galleries. The best way to build patient trust is to showcase your practice’s talent with before-and-after photo galleries. Practices with at least 50 galleries saw three times more SEO results than those that didn’t, according to Mr. Vakidis.
- Use pixels. Facebook pixel codes can help track conversions from Facebook advertisements, optimize ads, build targeted audiences and remarket to people who have taken some action on a practice’s website. Website tracking pixel codes also allow dental practices to track email opens, advertisements impressions, sales conversions and website visits.
- Look at heat maps. These are graphic representations of where certain types of activity, such as clicks and scrolling, happens on a dental practice’s website. Ms. Luria pointed out this helps practice owners understand what users are doing when they land on their pages.
- Send automated messages. Dentists can remind patients about their appointments to reduce cancellations and no-shows, send follow-up emails and texts after appointments and send reminders letting patients know they’re due for their next appointment. They can also send messages encouraging patients to leave an online review. “Automated messaging is a great way to get patients back into your practice and show them you care about making healthcare convenient,” Ms. Luria said.
To learn more about NexHealth, click here. To access the webinar, click here.
