Here are three things to know about the partnership:
- The campaigns will focus on Western Dental and its Orange, Calif.-based affiliate Brident Dental & Orthodontics.
- The campaigns will consist of brand-related entertainment content, including new web and social media platforms to host content featuring patients and company employees.
- Creative Advertising Agency Spread will also create Spanish-language content for the two dental companies through Alcanzanos, its U.S.- and Mexico-based affiliate agency, to reach their Spanish-speaking patients.
At the Becker's 5th Annual Future of Dentistry Roundtable, taking place November 12–14 in Chicago, dental leaders and executives will gain insights into emerging technologies, practice growth strategies and the evolving landscape of dental care delivery, with a focus on innovation, patient experience and operational excellence. Apply for complimentary registration now.
