According to McKinsey and Co, the value of personalization is in the trillions of dollars. Personalization is becoming a key focus area for businesses across all industries, and dentistry is no different. Implementing this approach reshapes the patient journey, providing an overall shift in patient behavior.
Often, we find that patient behavior is dictated by insurance coverage or lack thereof, which can impact your practices' most valuable benchmarks: how often patients visit, the treatment they receive, the amount you are paid, and your business's ability to be profitable.
Subscription-based dental membership platforms, such as Kleer bridge the coverage gap, and create an easy and profitable way for DSOs to offer personalized dental coverage directly to patients.
What are dental membership plans?
Dental membership plans begin with a service everyone agrees is valuable (dental coverage) and seeks to make it available to as wide a population of patients as possible.
Unlike dental discount plans, membership plans include routine hygiene, preventive, and diagnostic care. Patients are more incentivized by their subscription to use their benefits, which creates a healthier proportion of loyal patients who visit more often and accept more treatment.
What are the benefits of personalized coverage?
Personalization has the power to dramatically improve patient satisfaction, health outcomes, and practice performance. When patients feel that their unique experiences and circumstances are being considered, they are more likely to trust and follow recommendations from their dental provider.
Not having access to quality dental coverage or avoiding the dentist due to fear of cost, are the most common barriers for patients. Dental membership plans offer an alternative coverage option that facilitates patients' access to care in a way that is simple, transparent, and tailored to their needs.
Embracing the drivers of personalization (design, distribution, data, and decisions), Kleer tackles how your DSO can deliver a personalized membership plan initiative at scale.
Design and Distribution
Align your membership plan with patient demographics, practice treatment preferences, and your brand.
- Unique membership plans by location – DSOs have several offices that cater to different patient demographics and treatment needs. One office may see younger, working-age patients, another may treat older, retired patients, and another may cater to patients who desire luxury cosmetic procedures such as Botox. With Kleer, you can easily create custom membership plans for the unique needs of each office.
- Seamless brand experience - Your brand can be front and center. Kleer can add your practice logo, images, and colors to your membership plan, creating a seamless brand experience for your patients when they move between your office, website, and membership plan.
Powerful marketing automations make it easy to promote your membership plan.
Kleer integrates directly with practice management software (PMS) to identify and market to uninsured and dormant patients who are a good fit for your membership plan. Kleer's Automated Marketing features are designed to:
- Drive engagement across the patient spectrum. Campaigns are designed to be highly targeted based on patient behavior and coverage status.
- Deliver consistent, compelling messaging with one click. Streamline your workflow, optimize your time, and minimize manual effort.
- Reengage more qualified patients. 89% of uninsured patients are interested in purchasing a dental care plan. Kleer unlocks patient potential so they become life-long members.
Data and Decisioning
Insights for visibility into multiple areas of your practice
Unlike Excel, third-party discount plans, or homegrown alternatives, Kleer delivers a 360-degree view of membership plan performance, enabling you to track data across your enterprise, regions, and locations.
Kleer also works to analyze data from your PMS to compare the performance of Kleer patients to uninsured patients. The analysis is used to understand Kleer's impact on patient behavior and practice performance and validate the design of your membership plan. This valuable information opens up space to help practices make better business decisions — think everything from your DSO's PPO participation strategy to improving same-store sales.
Scale up with Kleer
There has never been a better time for dental organizations to embrace personalization.The transformative power of a Kleer-powered membership plan is one of the most targeted approaches to better engage and retain patients and also one of the easiest to implement.
To join the growing number of dental leaders improving patient outcomes and practice performance through Kleer, click here to schedule your 1:1 consultation or download our DSO Leaders Guide to learn more.