BioDental, a dental technology company, has rebranded as Cayster and appointed Mark Thorne president and COO.
Mr. Thorne will oversee all business operations for the company, Cayster said Feb. 17. He previously spent more than two decades as CFO and COO at two subsidiaries of global communications company WPP Group.
The company is taking on the name of its commercial platform that connects dentists with DSOs, dental labs and other market players to optimize operations. The company is also adopting a new logo and website and launching new features on its platform.