Chicago-based The Aspen Group has named Miguel Oliveira as senior vice president of omnichannel experience.
Mr. Oliveira brings more than 25 years of experience across hospitality, digital, CRM and revenue growth, according to an Oct. 5 news release. He most recently led digital, performance marketing and CRM for Hyatt.
In his new role, Mr. Oliveira will connect the patient journey across digital, mobile, call center and CRM channels, with an initial focus on Aspen Dental and ClearChoice. The appointment follows TAG’s recent launch of new apps for both brands to enhance the patient experience, and the addition of other senior commercial leaders.
