Chicago-based The Aspen Group recently promoted Erin Karr to vice president of digital experience.
Ms. Karr previously served as the company’s senior director of digital commerce. Before joining Aspen in 2025, she spent nearly two years leading digital growth and e-commerce for Vosges Haut-Chocolat, a Chicago-based luxury chocolate company. She was also the director of customer engagement for Expedia.
The appointment is part of several moves The Aspen Group has made in an effort to enhance the patient experience and increase growth and access to care. The organization has tapped leaders from companies such as Hyatt, Orangetheory and Royal Caribbean Group this year, including Miguel Oliveira as senior vice president of omnichannel experience, and David Chriswick and Shelly Kaushal as senior vice presidents of marketing. It also appointed Rafeh Masood as chief commercial officer.
TAG also recently launched new apps for its Aspen Dental and ClearChoice brands to enhance the patient experience.
