Q&A with Brian Colao, Member and Director, DSO Industry Group at Dykema Gossett PLLC

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Brian Colao serves as a Member and Director of the Dental Services Organization Industry Group at Dykema Gossett PLLC.

On February 19, 2020, Brian will serve as a panelist at Becker's 1st Annual Dental + DSO Moderated Discussion. As part of an ongoing series, Becker's is talking to industry leaders who plan to speak at the roundtable, which will take place February 19 in Chicago.

To learn more about this exclusive event, click here.

What are three major challenges DSOs must overcome?

Brian Colao: The three biggest challenges facing DSOs today are 1) how best to get along with their affiliated owner doctors; 2) how to attract and retain associate doctor talent; and 3) how to follow the regulations. The most successful DSOs get along with their affiliated doctors, attract and retain top talent and operate a regulatory compliant organization. The DSOs that fail in any of these three categories tend to struggle.

Where are the greatest opportunities for DSOs?

BC: The greatest opportunities for DSOs tend to be in 1) growing through acquisitions; 2) growing through the opening of de novo offices where the marketplace can still support it; and 3) providing tele dentistry and mobile dentistry platforms using state of the art technology.

If you could solve one challenge in the dental industry overnight, what would it be and why?

BC: The greatest challenge currently facing the dental industry is the fact that approximately 60% of the population does not go to the dentist. The next wave of successful dental entrepreneurs will find a way to tap into this segment of the population as it represents a huge growth opportunity that could more than double the size of the existing marketplace.

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