Premier Dental launches campaign to evolve the company: 4 observations

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Premier Dental launched a new campaign to grow the company by connecting oral health professionals in a more comprehensive and meaningful way.

Here are four observations:

1. Premier Dental's campaign focuses on creating 'inspired solutions for daily dentistry' by:

• Forging deep connections with dental professionals
• Pursuing meaningful innovation of dental solutions
• Delivering solutions with proven effectiveness and success
• Providing products that set industry standards

2. In April 2016, Julie Charletein took over as CEO and began evolving the company to meet market needs. Since then she has promoted brand awareness and continued to reach out to dental professionals.

3. Premier Dental has also begun communicating with customers through podcasts, webinars and educational seminars.

4. The company plans to continue to lead the industry, invest in innovations and develop products to exceed the expectations of dental professionals and their patients around the world. 

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