Here are five things to know:
1. Currently the market is estimated at $43.31 billion. The growing awareness in oral hygiene, rising incidence of periodontal diseases and technical advancements are driving the market growth.
2. Competitive pricing pressure between competitors could inhibit market growth.
3. Europe holds the largest share of the oral care market. However, during the forecast period the Asia-Pacific region is expected to witness the highest CAGR.
4. The online distribution segment is anticipated to grow the fastest over the next five years. The growth in e-commerce is a key growth driver for online distribution.
5. Major market competitors include Colgate-Palmolive, The Procter & Gamble, GC Corporation and Johnson & Johnson.
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