SmileDirectClub partners with 3 celebrities in new campaign launch

SmileDirectClub is partnering with three celebrity ambassadors for its Confidence Council to promote the link between oral health and confidence. 

The new ambassadors are Jonathan Van Ness from TV show "Queer Eye," Peleton cycling instructor Tunde Oyeneyin, and "Love Island" host Arielle Vandenberg, the teledentistry company said Jan. 13.

The company launched its Confidence Council to spread awareness of its mission to increase access to oral healthcare and promote the benefits of good oral health.

"When selecting partners for this initiative, it was clear that Jonathan, Tunde and Arielle all deeply believe in the power of confidence and positivity to uplift themselves and their communities," said John Sheldon, chief marketing officer at SmileDirectClub. "We're excited to share the experiences and stories of our Confidence Council Ambassadors, all of whom believe in the importance of confidence and the transformational power of a smile."

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