Three updates:
1. SmileDirectClub has added three products to its oral care line: a stain barrier gel, the Pro Whitening System Plus and dissolving whitening strips.
2. The company announced Jan. 24 that it was halting operations in Mexico, Spain, Germany, the Netherlands, Austria, Hong Kong, Singapore and New Zealand to support growth initiatives that produce the highest return on investment. It will instead focus its efforts on the U.S., Canada, Australia, France, Ireland and the U.K.
3. SmileDirectClub launched partnerships with three celebrity ambassadors for its Confidence Council to promote the link between oral health and confidence. The ambassadors are Jonathan Van Ness from TV show “Queer Eye,” Peleton cycling instructor Tunde Oyeneyin, and “Love Island” host Arielle Vandenberg.
At the Becker's 5th Annual Future of Dentistry Roundtable, taking place November 12–14 in Chicago, dental leaders and executives will gain insights into emerging technologies, practice growth strategies and the evolving landscape of dental care delivery, with a focus on innovation, patient experience and operational excellence. Apply for complimentary registration now.
